NPR CEO Vivian Schiller talks about local stations, the hyperlocal question, and public media

NPR's new CEO Vivian Schiller (formerly of NYTimes.com) shares her views on local stations, partnering with local newspapers, the NPR API, and why endowments aren't a silver bullet.

What do you think public radio should be doing right now?

Comments

Future of NPR
Feb 24, 2009 - 12:03pm

A smart friend of mine says some day it will be called National Public Reporting.

Reporting instead of radio?
Feb 24, 2009 - 2:42pm

How interesting, Eric. Not all of the content is what I think of as reporting--though certainly the newer shows, like "The Takeaway" and the cancelled "Bryant Park Project" are doing multi-format reporting.

I wonder what others think about changing what the last letter of the acronym might mean--thoughts, everyone?

NPR acronymn
Feb 27, 2009 - 9:07am

Yeah, uh, no. I don't wish to lose the "other" programming. Period. The news and radio magazines are great, but the variety is what keep the first three stations on the ol' radio dial fixed to local public stations.

Add a video comment to What's next for NPR?
Feb 24, 2009 - 2:09pm
Pulse Team

Care to add a video comment instead of text? Add your voice here:

member stations
Feb 25, 2009 - 12:54pm

Having developed good relationships with the member stations and with the African American Public Radio Consortium, I have seen a trend towards some "mavericky" stations walking away from big NPR shows and doing either local broadcasts, BBC, CBC, etc. Of course, the basic concept of this mix is nothing new. But people listening often don't understand the difference between a member station and NPR. The licensing/distibution model is so different from, say, network TV.

My indecent proposal is that NPR consider lowering the per-listener charges for some of the shows in exchange for the inevitable audience loss to podcasting/streaming.

Thanks, Farai, the public feeling ownership of public media seems to be a good thing (even if some don't understand the nuances) as Vivian suggests.

I wonder how public media could do a better job of explaining that relationship. And how the model works as far as national/local shows--would be interested to hear what others think on your proposal too--

programming problem
May 2, 2009 - 2:15pm

One of the things that has bothered me for some time about NPR programming is the almost total lack of coverage of classical music. Occasionally there will be a piece about some superstar with an intriguing personal story like Yo Yo Ma, but generally this half a millennium of human achievement is essentially absent from programs that have names like "All Things Considered." I know that your most of your demographic is more thrilled by heavy metal than Bach, but it seems to me that in addition to your entertainment function you also have a certain obligation to acquaint your listeners with spheres of intellectual life they might possibly be interested in if they knew they existed. There is plenty of time devoted to light weight fun and to political babble on NPR and that is as it should be, but it seems to me that with a little effort some time could also be found for classical music, if only as interludes between stories as in the Susan Stamberg days.